Rather than build a sig­na­ture work and plop it on site, Brian McCutcheon prefers to be sen­si­tive to the loca­tion and sen­si­bil­i­ties of the com­mu­nity that the sculp­ture will serve. It is a mat­ter of great impor­tance in his stu­dio work to cre­ate some­thing that con­tains appeal for a broad audi­ence, includ­ing all age groups and lev­els of knowl­edge regard­ing con­tem­po­rary art. This is accom­plished through a lay­er­ing of con­tent within a frame­work of humor and a high level of craft.